Binney and Smith, makers of Crayola, approached the launch of crayola.com with the enthusiasm of a kid with 64 glorious new crayons.
Out of the box, they wanted a site where they could sell Crayola products, provide extranet support for retailers, and share a database of thousands of craft projects.
They wanted a sophisticated content management system to handle hundreds of pages. And they wanted cool effects to draw traffic, as well as tracking systems to learn about their customers.
With just 45 days to go before a national ad campaign promoting the site was to launch, they called in WebLinc to build the site's extensive functionality.
By the time the ads launched, crayola.com was live - and lively. Kids found interactive games with lots of sound and action. Parents could look up activities - or ways to remove stains from the couch.
Teachers by the thousands turned to the site for craft ideas for every age level, time of year, and topic. Retailers have access to a library of high-resolution images for promotion and marketing.
On the back end, a powerful, simple-to-use administrative application lets Crayola employees change or add content right from their desks - one way Crayola meets the goal of continually renewing content to draw return visits.