Wei East

Wei East was built within the framework of the female community—be it mother/daughter, sister/sister or between friends. This community is what Wei wanted to reproduce when they came to WebLinc: an online experience that created a knowledgeable and communal relationship between the company and the customer.

Using the WebLinc Direct eCommerce Platform, Wei East gained a host of chic yet powerful interactive features that draw from their core demographic’s desire for community, beauty and wellness.

Elegant East-meets-West designs set the stage for slick interactive functionalities such as Leaves of Wisdom -- knowledge elements that unfold to inform and enlighten users about products and ingredients, and the ancient customs behind them. Incorporated search functionality allows shoppers to easily find what they are looking for while dynamic merchandising tools suggest complementary products along the way. Product pages display important information on beauty benefits, skin care tips and “how-to” advice, in addition to space for posting and reading reviews. The intuitive navigation guides the shopper from search to purchase with incredible ease.

In the end, though, the crux of the Wei East philosophy is the idea of an intimate connection between buyer and seller. “Weides,” as they are affectionately known, can use a separate section of the site to love, learn and share their secrets to living beautifully by commenting in the Wei Blog or even starting their own discussions on the Wei East Message Boards. This interactive functionality, an extension of the Avon makeup parties of the past, is exactly the community that Wei was looking to create: a true rapport connecting the Wei personality and customers old and new.

“Simple, Healthy, Elegant and Happy” is the philosophy behind Wei East, and with WebLinc’s ultra-functional and simple backend management, as well as beautiful designs and intuitive navigation, visitors on the frontend and the staff on the backend find simplicity in every step.

Visit the site:

www.weieast.com