Wei East blossomed from the framework of the female community; the bond between mothers, daughters, sisters and friends. This feeling of intimate community is what Wei East wanted to reproduce when they came to WebLinc: a site that created an interactive and communal relationship between the company and online consumer.
Using the WebLinc Direct eCommerce Platform, Wei East gained a host of chic yet powerful interactive features such as knowledge elements, review pages, comment space and a blog, among other things, which draw from the core demographics desire for community, beauty and wellness.
Elegant East meets West designs set the stage for slick interactive functionalities like Leaves of Wisdom, knowledge elements which unfold to inform and enlighten users about products, ingredients and the ancient customs behind them. Incorporated search functionality allows shoppers to easily find what they are looking for while dynamic merchandising tools suggest complementary products along the way. Product pages display important information on beauty benefits, tips and "how to use" advice in addition to space to post or read reviews about products as the user friendly navigation guides the shopper from search to purchase with incredible ease.
Another major element of the Wei East philosophy is the idea of an intimate connection between buyer and seller. "Weides," as they are affectionately known, can use a separate Wei East community section of the site to love, learn and share their secrets to living beautifully by commenting in the Wei Blog or even starting their own discussions on the Wei East Message Boards. This Web 2.0 functionality, an extension of the Avon makeup parties of the past, is exactly the community that Wei was looking to create; a real interactive rapport connecting the Wei people and their customers.
"Simple, Healthy, Elegant and Happy" is the philosophy behind Wei and with WebLinc's ultra functional and simple back end management as well as beautiful designs and streamlined navigation up front, users on the front end and the staff on the back end will find simplicity in every step.
Services Utilized:
Creative Development
- Information Architecture
- Page Optimization
- Standards Compliant XHTML/CSS Production
Technical Development:
- WebLinc Direct eCommerce
- Custom Programming
- Database Development
- Systems Integration